“ Cinemark has renewed its 3D agreement with RealD across its global platform through December 2022.
The national theater chain also plans to install RealD 3D systems in new cinemas during the term of the extension, Cinemark CEO Mark Zoradi and RealD COO Travis Reid announced on Tuesday.
“Cinemark is thrilled to extend our strategic partnership with RealD,” Zoradi said in a statement. “We continue to believe the visual effects of 3D can enhance the on-screen action and further immerse movie-goers into the developing storyline of the film. RealD’s technology is first-rate and we value the collaboration with them over the years to ensure Cinemark is among the best and the brightest 3D technology in the industry.”